Your webpage's topic and format will dictate which types of information you want Google to display in its search results. Identify which details you want Google to focus on. Create microdata for your webpage using your selected data type.ġ.Define your webpage using Google's Structured Data Markup Helper.Identify which details you want Google to focus on.But giving these details special treatment can dramatically increase your chances of enhancing the appearance of your search result - and, in turn, the traffic you get from it. Keep in mind this process won't guarantee that you'll get a rich snippet. There are a few options for how to install rich snippets, but I'm going to show you the easiest method: using microdata. ![]() Adding this content-rich information to your Google search listings draws the eye and can increase your listings' click-through rates, even when you're not ranking in the #1 position. But with how complex Google search results look today, it would be worth your while to spend a little time learning how to do this. Rich snippets are often overlooked in businesses' SEO strategies because they are more difficult to implement than traditional on-page SEO. With enough structured data on the page, you can earn a rich snippet. ![]() The thinking is, the more information included in a search result's snippet, the more likely users are to click on that result. Google rich snippets - also called " rich results" - extract information from your website to display on your site's listing in the search results, in addition to the typical page title, page URL, and meta description.Įach search result is guaranteed to display these three pieces of information, making up an individual snippet. Publishers can give Google these details by including structured data in the backend of their webpages. This "rich" media can include images, ratings, authors, dates, locations, and more. Google rich snippets are enhanced search results that produce more details about a website than the average link.
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